Would You Do Spec Work?

For some reason visual artists - photographers, video producers, graphic designer and the like - seem to get little respect as professionals offering a service that rightfully deserves pay.

Can you imagine going to your dentist and asking him to crown your wisdom tooth on spec? If you like his work, you'll "promise" future work (at a reduced fee, of course) for the next 12 months. It's not going to happen.

Be confident that your work as a digital media creative has value and is worthy of payment.

This video by the Toronto-based ad agency Zulu Alpha Kilo cleverly demonstrates the ridiculousness of spec work. When asked to do a spec meal, the look on the fry cook's face says it all.

The next time someone asks you to do spec work, just send them the link to this video.